In a world powered by AI, be human

Words that connect hearts, not just algorithms

Your Story Starts Here

Stories Matter

They move people before they move markets. When words are chosen with intention and woven together in structured sentences, they create strategy.

Stories Connect

They spark the connection between brands and humans. They speak directly to emotion, building trust before the sale.

Stories Stay

When told well, stories don’t just sell; they last.

A woman sitting on an ornate, gold-trimmed armchair inside a room with large windows. Outside the window, a yellow taxi and classic city buildings are visible. The room features a crystal chandelier, beige curtains, and a side table with a tall vase of white orchids.

Meet Tala, your next strategic storyteller

I’m Tala, a writer by profession, a storyteller at heart. From my café corner in Amman, I work with brands, magazines, and people worldwide who don’t just want words, but words that work.

By “work” I mean: Words your audience will actually read, feel, relate to, and trust. Words that sound like you, not like a copy-and-paste template. Words that sell naturally, without sounding salesy.

That’s where I step in: crafting brand voices, storytelling frameworks, and strategic content that help you stand out, connect, and always remembered.

Services

  • Define how your brand speaks, with clarity, character, and consistency.

    I help you shape a voice (and a language style) that captures who you are and resonates with the people you want to reach.

  • Every brand has a story.

    I help you structure yours. From your core narrative to key messaging pillars, we’ll turn your purpose into a story that connects, inspires, reaches results, and stays.

  • Polished content that sounds right and works hard.

    I write words that spike awareness, spark emotion, and take your audience from interest to action, all through smart, thoughtful content.

Explore My Services

Blog

Close-up of a silver laptop keyboard on a white marble surface, showing the left portion of the keyboard and touchpad.

Writing with Emotions that Sell

Three green hardcover books stacked on a marble-topped table with a gold-colored edge.

Selling with Storytelling

A work desk with a laptop, a notebook with glasses on top, a black pen, a black coffee mug, and a smartphone on a wooden table near a large window with an outdoor view.

Build a Personality Brand, Not Just a Portfolio

Laptop, two croissants on a wooden tray, and a cup of black coffee on a saucer on a bed with light-colored sheets and a striped fabric.

Why People Don’t Remember Your Brand

Let’s write together

The way you tell your story can make all the difference.